Websites joined together in a commitment to provide to internet search engines, useful, appropriate, and best-practice-based, meta information and on-screen, readable page content, optimized by using industry approved and recommended methods for providing maximum information density, quality and quantity, to help create the most logical and useful listing possible in any given search engine of the type which creates its listings by automatically "crawling" through websites to collect a massive database made from the content of up tp four billion web pages, representing tens of millions of worldwide websites. Each search engine analyzes its data, which it collects every week, using private and unique software programs to ultimately produce the constantly evolving listings which appear at any given moment, and which are viewed over 350 million times a day in the U.S. alone.

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